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However, Sam Yagan describes dating sites as ideal advertising platforms because of the wealth of demographic data made available by users.

Online dating services also differ widely in their revenue streams.A great diversity of online dating services currently exists.Some have a broad membership base of diverse users looking for many different types of relationships.Over 50% of research participants in a 2011 study did not view online dating as a dangerous activity, whereas 43% thought that online dating involved risk.Because online dating takes place in virtual space, it is possible for profile information to be misrepresented or falsified.

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