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After troubles with venture capitalists over his insistence that the company serve profitable alternative market segments including the LGBT market, Gary Kremen left in March 1996, remaining on the board of Electric Classifieds. A year later was purchased by IAC (then still operating under the name Ticket Master).
The initial business scope developed by this team included a subscription model, now common among personals services, and inclusion of diverse communities with high first trial and market leaders status, including women, technology professionals and the Gay and Lesbian community.
The suit was dismissed by the United States District Court for the Central District of California on April 25, 2007.
According to the complaint, filed in the United States District Court, Southern District of New York, represented by attorney Norah Hart, "Match misleads paying subscribers by charging them for the ability to write e-mails to members who can't reply to their e-mails or even read them." Another class-action lawsuit was filed in December 2010, alleging that the site maintains thousands of inactive, fake and fraudulent profiles on its dating site to mislead and lure consumers into subscribing.
has responded that it would create many problems trying to get background information from all their users. On UK, the British version of the site, the option to cancel your subscription, and to end auto renewal, is found under “my account settings.” It can also be terminated by calling customer support.
From 2011 to 2014 a man described by British police as a “sexual predator”, contacted thousands of women through the website. In March 2016 Derby Crown Court heard that four of the victims complained about the man to Match.com; one of the women was told that administrators could not do anything because he had not sent abusive messages through the site.