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Well, several experiments have shown that when shoppers are presented with either an extensive or limited amount of potential consumer choices (e.g.chocolates, jam flavors) more people actually end up making purchases, and are happier, when the choice environment only offers a limited set of options.To illustrate, consider a popular heuristic that people often employ, the so-called “recognition heuristic.” The recognition heuristic states that “if one of two objects is recognized and the other is not then we should infer that the recognized object has the higher value.” Such a decision rule may sound overly simplistic but various studies have supported its use and effectiveness.For example, in three studies predicting stock market performance, portfolios of stocks based on recognition (a constructed set of the most recognized stocks) outperformed (on average) managed funds, chance portfolios and stock expert predictions.There are thousands of latin singles from the around the world looking for a long term relationship.Find amor and romance with a Bakersfield speed dating style of matchmaking.In an attempt to cope with the large amount of information and potential choices that we are presented with on a daily basis, we tend to rely on so-called “heuristics” (rules of thumb) that help guide our decision making.In essence, heuristics are decision-making tools that save effort by ignoring some information; and thus, their essential function is to reduce and simplify the processing of cues and information from our environment. In particular, prior research by Lenton and Francesconi suggests that when the number of potential speed-dating partners goes up, people tend to increasingly rely on heuristics in their decision making strategies.

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Because of their simplicity, heuristics have long been viewed as inferior to rational thought.

Similarly, research on online dating performed by Alison Lenton and Barbara Fasolo indicated that participants presented with more potential partners did not experience any greater emotional satisfaction than participants presented with fewer options.

(They were, if anything, more confused about their choices.) These findings do not only pertain to the world of dating.

In fact, it can even prevent you from a making a decision in the first place.

You might assume that when trying to find a good dating partner, having a large, varied pool of potential candidates available to you is a good thing, but new research indicates that it is not.

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