As the internet plays an ever greater part in our social lives, with sites such as Facebook helping us to keep in touch with our friends, it's inevitable that we also use it to help us run our love lives as well.
Paris – The Paris mayor's office has sought to ban a new dating website for wealthy men seeking to meet younger partners, which has been accused of inciting students in the French capital to prostitute themselves.
“However, I will not tolerate those who cross the line.” Mr Wade is reported to have claimed the site is also used by one Member of Parliament.
He added 40 per cent of current “sugar babies” are students seeking to pay their tuition fees, with the majority of British members living in London. But no matter what your desires may be, you are brutally honest about who you are, what you expect and what you offer.
Called “sugar babies”, the women can then exchange their affection and attention for lavish dates, exotic travel and gifts.
Brandon Wade, founder, has dismissed criticism that the nature of the site could be interpreted as a form of prostitution, saying “sugar babies” are “intelligent and goal-oriented ladies, while sugar daddies are respectful gentlemen.” In response to negative media coverage, he wrote on his website: “Because the relationship between a sugar daddy and a sugar baby is romantic in nature, most sugar relationships will likely involve “sex”.
“They are win-win relationships formed as a result of two people (a modern sugar daddy and a goal seeking sugar baby) who were brutally honest with each other up front.
“On a website such as Seeking Arrangement.com, where hundreds of thousands of wealthy and beautiful people mingle, there will always be those who try to misuse the system or break the rules.
I have been in two long-term mutually-beneficial situations in the past.
“A survey we conducted shows that approximately 80% of all sugar relationships result in “sex”.
“And because a sugar daddy is expected to be the generous gentleman, “money” will always be spent on the sugar baby. “Sugar relationships are in their ideal form relationships that empower individuals.
My intention was to go on the site and meet like-minded people. My profile tends to intimidate, it's kind of a weeding out process. I'm older, but then I've found there's something for everybody and every taste, just like any typical dating site. The men that I tend to attract are very dynamic, successful, been-there-done-that kinds of men.
How many people on average reach out to you a day on the site? It can be anywhere from 15 to 20, to as many as around 100. The Sugar Daddies that may approach other women would not necessarily approach me. They don't want the typical airhead that they have to lead around.